Introduction

From the highest-spending brands, to the smallest agencies, everyone is wondering how to succeed in a brave new world of marketing.

It's a world where people are better informed, better connected and have more choice.  Where the media are increasingly fragmented.

Open Sauce workshops are a lively, practical way to get to grips with this world.

Key topics include:

Networked Media – Changing Media Usage
What it means when people have their own media
Understanding the social aspects of social software

Consumer power – growth of consumer communities
How to balance the desire for control with giving power to customers
Creating lively interaction with influential customer communities

See-through companies – increased transparency in business
Dealing with the vulnerability that comes with open, honest communications
Managing the opportunities and pitfalls of transparent markets

Your customers want to work for you – co-creation at work
How to create enthusiasm inside organisations for a more open approach
How to co-create with customers and other stakeholders

We also demystify some of the jargon surrounding this area such as blogs, the blogosphere, RSS, wikis and podcasts.

The sessions also include some exercises designed to help you add a little bit of Open Sauce to your next marketing plan or brief.