Format

There are two interwoven strands to the workshop. 

One strand consists of briefings on facts: examples and explanations of some of the jargon used to describe the world of blogs and customer communities.

We cover lots of real world examples such as L'Oreal, Boeing, Lego, P&G and Peter Jackson's King Kong. We also look at companies that have caught the downside of customer collaboration including Kryptonite (where a video showing their padlocks could be easily opened with a ballpoint pen was watched by 3million people on the net), TiVo and Dell.

The second is a more experiential and playful, to show participants more about what the potential is for creativity and satisfaction (instead of rigidity and fear) in the face of these trends.  We draw upon improvisational techniques to help understand the collaborative mindset and have some fun!

Open Sauce is very interactive with minimal powerpoint (not very saucy) although we show some live material from the internet.