Open Sauce Live

What They Say

"Open Sauce Live is both fun and practical. People went away buzzing with ideas they could use with clients.  Johnnie and James were able to explain the impact of digital trends - like blogs and much more - in a way that was interesting and motivating."  

Nigel Kennedy, Group Chief Executive, Grayling PR

"This was a memorable day of discovery, creativity, risk- taking and trust-building as James and Johnnie deftly introduced us to a new kind of freedom and inspiration.”

Richard Wise, Chief Strategic Officer, Agent 16, New York City

All Change

"The traditional marketing model we all grew up with is obsolete," James R. Stengel, CMO, P&G

"Mass marketing no longer works. It's the end of brand positioning as we know it”.  Larry Light, CMO, McDonalds

“To me, the challenge is not awareness, the challenge is engagement," John Hayes, CMO, American Express

"JWT client Ford now spends only 30%-40% of its ad budget on traditional advertising, compared with as much as 80% five years ago."  Bob Jeffrey, CEO, JWT

"The less control a company has over its marketing message, the greater its credibility" Economist 31.5.05

"What I worry about much more is our ability to make the necessary cultural changes to meet the new demands of the digital native." Rupert Murdoch, 14.4.05

Introduction

From the highest-spending brands, to the smallest agencies, everyone is wondering how to succeed in a brave new world of marketing.

It's a world where people are better informed, better connected and have more choice.  Where the media are increasingly fragmented.

Open Sauce workshops are a lively, practical way to get to grips with this world.

Key topics include:

Networked Media – Changing Media Usage
What it means when people have their own media
Understanding the social aspects of social software

Consumer power – growth of consumer communities
How to balance the desire for control with giving power to customers
Creating lively interaction with influential customer communities

See-through companies – increased transparency in business
Dealing with the vulnerability that comes with open, honest communications
Managing the opportunities and pitfalls of transparent markets

Your customers want to work for you – co-creation at work
How to create enthusiasm inside organisations for a more open approach
How to co-create with customers and other stakeholders

We also demystify some of the jargon surrounding this area such as blogs, the blogosphere, RSS, wikis and podcasts.

The sessions also include some exercises designed to help you add a little bit of Open Sauce to your next marketing plan or brief.

Format

There are two interwoven strands to the workshop. 

One strand consists of briefings on facts: examples and explanations of some of the jargon used to describe the world of blogs and customer communities.

We cover lots of real world examples such as L'Oreal, Boeing, Lego, P&G and Peter Jackson's King Kong. We also look at companies that have caught the downside of customer collaboration including Kryptonite (where a video showing their padlocks could be easily opened with a ballpoint pen was watched by 3million people on the net), TiVo and Dell.

The second is a more experiential and playful, to show participants more about what the potential is for creativity and satisfaction (instead of rigidity and fear) in the face of these trends.  We draw upon improvisational techniques to help understand the collaborative mindset and have some fun!

Open Sauce is very interactive with minimal powerpoint (not very saucy) although we show some live material from the internet.

Rates For Sauce

Prices depend on format and specific requirements -- half-day, full day or longer, bespoke saucy sessions. 

As a guide, the cost per attendee for a full day session is £1200.

We are also running small, drop-in surgery sessions for up to three participants.  These allow you a chance to find out more and explore issues relevant to you.  Each surgery will last 2 hours and are held in central London.

Our Presenters

James Cherkoff and Johnnie Moore help companies operate in networked media environments.

James is editor of the Modern Marketing blog.  He contributes to the FT, BBC, Independent, Observer, Business Week and Ad Age, speaks at events including MIT and consults about networked media in Europe and the US.  Hear him on BBC R4 here.  James started life in traditional PR  and then moved to Accenture.  He lives in Hackney, and when not neck-deep in blog-world he can be found watching Arsenal FC, drinking Rioja and playing peek-a-boo.

See more about James here.

Johnnie has worked in marketing and branding for more than 20 years, for clients ranging from financial services to education. He’s also an experienced facilitator who works with individuals and teams to support creativity and better relationships. He's one of the contributors to the Corante Brandshift blog.

There’s more about Johnnie here.

Enquiries

If you would like to attend an Open Sauce Live event or arrange a bespoke saucy session for your company or consultancy then email us here or call on 0208 985 6108.